Scarbucks Logo
Unless you don’t read the news… you’ll notice that this toon is based on actual true events. Scarbucks has changed their logo…. for the better? not in my opinion.
Unless you don’t read the news… you’ll notice that this toon is based on actual true events. Scarbucks has changed their logo…. for the better? not in my opinion.
Logic doesn’t often figure highly in corporate decisions…
Example: The Target logo is recognised, apparently, by 97% of Americans. So what does Target do with its Target-brand-logo products? Change them to “up & up”, and have the logo as an upward-pointing arrow. Let the head-scratching commence…
Oh, I don’t know about that. She does have a friendly come-hither look to her.
I’m wearing a pair of Nikes right now, and their ads don’t mention the name. Swoosh…Just do it. Mikie D’s does well just with its golden arches. Chevy has a bowtie.
Hmm, might this be a sore point because your logo would be a zero…uh,,,,circle, if its words were removed?
Hey, what’s up with the message clock recording? My last message says it was sent at 12:15 and it isn’t even 11:30 yet.
Brig,
I hope you had a chance to see the money making off comics “Pearls” strip I mentioned a few days back. Well, seems like you’ve mind melded with Stephan again. See how his friend “Rat” sees branding his next comic collection book.
http://comics.com/pearls_before_swine/
Smile.
Me, I’m still bitter about losing the belly button … http://www.deadprogrammer.com/starbucks-logo-mermaid … but I sorta like the new version. Of course, I don’t much care for their coffee, so …
Meh. Me no like *$$ so no care what they do.
Real people drink Peets!
Astragali,
Corporations are basically empowered committees. A camel is a horse designed by a committee.
Crow… Peets coffee is the only coffee company out there that makes a coffee stronger than “The Siren’s”… that’s hardcore stuff. But I like it.
Beetles: agreed… and camels are weird.
Suzii: Me too! … and I, too, found that website! Good comparisons!
Astragali: I do like Target… but that’s wacky.
Stick: Yes, but Nike and McD’s used to have their names on their logo… until they got so big that a symbol would suffice (when you get that big… you might be too big). If you separate that from purely a design standpoint… like Randie, the logos don’t work. They work now only because some graphic designer did their job in the past. (The Squid logo conveys a message, don’t it? I haven’t subtracted anything).
I swear, cartoonists are odd creatures… I am designing a book cover for Squid (hint) and this is dang scary! Stop the Pearls. You’re freaking me out!
Crow,
I love your starbucks shorthand. Only name is Pete and I mainly drink Folgers. Yum.
I do occaison Mickie D’s and *$$/Peets as well, more of the former, less the latter, and no lattes.
I gotta thank you for your jar opening product pitch on your linked site.
My mom’s has arthritis issues and, well, I ordered two as I love ingenious product designs.
Astra,
Yours is a case of brand synegy vs. brand dilution.
Plus their dogs keep up the Bullseye logo, even the Bullseye name.
Here’s their (Target’s) supposedly internal, employee only Bullseye Shop that anyone can order from:
http://www.incentranet.com/main/app/target/na/costore/target/?pg=home
Brig,
OK, so are these dogs the personification of cuteness or evil?
Ha! Good stuff!
Hmmm…. I don’t see the Target dogs as evil. I’m not sure why. Maybe because I don’t see Target as evil… But as for “The Siren’s Coffee joint”… Starbucks’ business practices are more aggressive… and so I see them as a bit more… sinister. That goes along with the whole siren thing… she sings you a song, lures you in … and then you die on the jagged rocks.
MJ… tanks.
…and the siren now does it with a larger (no more circular border) and simpler logo.
A while ago Guinness decided they were recognised enough that they could stop advertising all together. What happened? Their sales PLUMMETED.
Stick: I’ve ordered from the Bullseye Shop. I have one of their cardboard bonsai trees, which apparently infringe copyright from the Smoggy Mountain original.
As for whether they’re good or evil… depends if you’re guest or team member.
I pretty neutral about the logo change, but Ryan’s on-the-spot poetry is fantastic :D! I once had a teacher who composed an eight-line rhyming poem spur of the moment, just to tell a student to be quiet. He got a huge round of applause, deservingly so.
Scarbucks Trivia: There is actually an intersection in Toronto with a Scarbucks on each corner. Truth.
I call Starbucks “Spendbucks”.
And Meggie… I have to thank Jude for helping me with that bit of Ryan poetry… it is based on an olde poeme.
Now, UWG… you can spend more bucks on a Trente Frapaccino. And in some locations… beer and wine… coming soon! Pass.
they changed their logo? hadn’t noticed.
they need to change their prices.
i think more in line with the way their coffee tastes…in other words, they should be charging what denny’s charges for their coffee.
Beer? Pfft. Beer is sold at McDonald’s outlets in Cyprus, and in older German outlets that are still owned by breweries. (Source: Wikipedia.)